Get an OBM-level strategic partner at a VA-level investment.

Your business is poised for serious growth, and you’re tired of being the bottleneck that slows it down. This hybrid Virtual Assistant + Online Business Manager role is the secret ingredient to making your ambitious vision a tangible reality.

You’ve outgrown delegating basic tasks.

But you don’t yet need a dedicated, high-level manager for your people, processes, and projects. Perhaps you’re a coach planning her first membership service, an environmentalism content creator exploring how to diversify their income, a therapist extending her branches through consultation and speaking opportunities, an author harping on themselves for struggling to stay “consistent” with their content, a pregnant entrepreneur strategizing for maternity leave, a healing professional ready to make the backend of her business feel as nourishing as the spaces they hold, an educator with big dreams for his group programs but no energy for constant live launches…

This specific stage in your business requires a specific blend of operational expertise.

Bringing me on as your hybrid VA/OBM is the best of both worlds…

Carrying out top-priority tasks while analyzing gaps in efficiency and designing systems that will stop deadlines from being missed and balls from being dropped

Documenting rinse-and-repeat processes into Standard Operating Procedures (SOPs), then carrying them out for consistent and high-quality deliverables

Keeping initiatives moving forward while maintaining operations structure through organized files, spreadsheets, and digital project management tools

Designing strategic launch and sales plans, then taking ownership of creating social media assets, writing compelling emails, and implementing seamless automations

Handling project planning, reflection, and timely follow-through on the needed action items

Assessing the best tech platforms for your unique business needs and leading their set-up, onboarding, training, and integration into your business operations

Tracking business metrics and key performance indicators (KPIs), gathering customer feedback, and recommending data-driven improvements that truly move the needle

I’ll be the strategic collaborator and hands-on implementor you’ve been craving, so you can finally loosen the reins of your day-to-day operations.

Be sure to select “VA/OBM Hybrid” for the question, “What type of project are you looking for?”
I will reach back out within 48 (business) hours with next steps!

I get emotional every time I try and express my gratitude for the way Sabrina has fundamentally changed my business and my life. She has helped me focus my energy on my strengths by creating seamless systems and automations to significantly minimize admin work.

Her OBM services for Transcending Trauma through Yoga included streamlining our contact forms which has made the numerous speaking, consultation and facilitation requests we receive so much more manageable; onboarding us on Asana and eliminating the chaos of email task requests as well as facilitating a much more efficient way to keep track of clients and the ins and outs of the business; and using Zapier to support our online trauma-informed yoga certification so e-mail correspondence and course notifications are sent out automatically without having to send individual emails or keep track of it all!

I am completely in awe of her each day. She is always one step ahead of me, anticipates my needs, and has created such solid foundations from a trauma-informed lens to support the healing work we do. She is incredibly hardworking and passionate and truly knows how to evaluate what is and isn’t working within your business model and create systems to bring you more joy and focus on what you do best.

She has helped increase our income by creating powerful sale launches through her graphic design, automations, and ads! She can honestly do it all.

We have such great synergy and flow by working together for several years and her systems have helped create more space in my life for creativity. I just had another baby and was so nervous about maternity leave while owning a business but her systems made everything function even when I couldn’t be present. My life is lighter because of her. Working with her is the best decision I’ve ever made and I can’t imagine my life without her!

She will transform the way you do your work and free up time for you to actually pour into yourself- something so many entrepreneurs don’t get to prioritize because they are trying to do it all. If you have the opportunity to work with her, you will be amazed by all the ways it will change your life.

– Zabie Yamasaki
Founder of Transcending Trauma through Yoga

What does this offer look like in practice?

Get the magic blend of Virtual Assistance and Online Business Management that uniquely suits your business through packages of 20, 30, 40, or more hours per month at $45/hour. This allows me to go beyond assigned tasks and actively anticipate needs + identify gaps for a more strategic, efficient, and growth-oriented business.

Services I’m great at:

    • Auditing your existing business operations for inefficiencies and strategizing on processes, systems, and workflows that will make your life easier

    • Implementing long-term tech solutions, including builds on Project Management Tools (like Asana, Notion, and ClickUp) and CRMs (like HoneyBook)

    • Documenting + maintaining business systems and processes in Standard Operating Procedures (SOPs) for easy remote team communication

    • Mapping your client journeys to streamline onboarding, management, and offboarding

    • Writing and building strategic sales pages and landing pages

    • Creating and scheduling social media posts, including image design, video editing, captions, and alt text/image descriptions

    • Content repurposing across social media and email newsletters

    • Basic graphic design (on Canva) for presentations, posters, flyers, and other marketing materials

    • Generating email marketing campaigns and automated flows

    • Planning marketing and sales strategies

    • Press (podcasts, guest blogs, magazines, etc.) pitching and managing outreach

    • Project and event planning, task generation, monitoring, and reflection

    • Taking ownership of timelines, resources, deliverables, launches, projects, team members, and contingency plans

    • Leading monthly and/or quarterly Project Planning + Operations Strategy Meetings for the remote team

    • Program development through intentional offer design, market research, and stakeholder engagement

    • Setting up and trouble-shooting tech automations, systems, and platforms

    • Identifying root tech issues and implementing effective, long-term solutions

    • Simple website updates, such as navigational changes, adding new content, and creating sales/landing pages

    • Organizing digital files and ensuring all documents are easy to access, categorized, and up-to-date

    • Researching new technologies, tools, and tech trends relevant to the business

    • Writing alt text and image descriptions for accessibility and website SEO

    • Solving problems and handling customer inquiries related to technical support

    • Planning, executing, and reflecting on live program launches

    • Strategizing on and creating live and evergreen sales funnels

    • Writing impactful sales emails through storytelling, positioning authority + expertise, and offer design overview

    • Planning and designing effective social media touchpoints for launches and sales initiatives

    • Gathering, analyzing, and implementing customer feedback collected through interviews, surveys, focus groups, and more

    • Setting up and tracking important metrics

    • Analyzing Key Performance Indicators (KPIs)

    • Using data to recommend operational improvements for growth

Tasks that don’t excite me:

    • Calendar management, scheduling meetings, and manually creating Zoom links

    • Setting meeting agendas and taking notes

    • Handling compliance paperwork (statements of information, W-9s, bank documents, insurance applications, etc.)

    • Managing invoices, reports, memo, and related documents

    • Blanket inbox management for all customer service inquiries

    • Making travel arrangements on your behalf

  • I don’t like to (but technically can) do:

    • Bookkeeping and minute financial tracking

    • Incoming payment tracking and pursuing overdue accounts

    • Processing bills and setting up payments

    I 100% cannot do because they are out of my scope:

    • Business budget and salary management

    • Tax statement preparation and filing

    • Payroll coordination for team members

    • Ensuring compliance with labor laws

  • While I love to strategize about marketing + sales plans and support digital marketing initiatives, I don’t have expertise in (but for have trusted referrals for):

    • Website creation and building

    • Branding and aesthetics

    • Google, Meta, and program ads

    I’m more of a “jack of all trades,” and will never stop you from hiring a person who SPECIALIZES in a handful of services like copywriting, sales pages, email marketing, social media management, blog-writing, video editing, or another specific dimension of digital marketing and content creation.

    Obviously, someone who spends 100% of their time focused on YouTube is more equipped to help you launch and grow a YouTube channel. Hire that person!

    That being said, I’m always curious to learn and excited to collaborate with these specialized experts.

  • I am not a lawyer or HR professional. I love to write a job description, but I will always recommend you have a legal professional review your policies, practices, and documentation for compliance.

  • As your VA/OBM, I will use data to make informed strategic recommendations and collaborate with you on initiatives that grow + streamline the business.

    That being said, I am not a COO. I will not make significant, independent decisions about business strategy or represent you with C-level leadership in high-stakes meetings. I invite you to learn more about what a Chief Operations Officer can offer small businesses here.

If you are at a stage in your business where team management feels like a priority, I would invite you to check out my full Online Business Manager services here.

“Talk about the missing piece…. Everyone needs a Sabrina to help run their businesses and their lives. Before Sabrina entered my orbit, I was stuck in overwhelm—stretched too thin and drowning in plans and ideas I couldn’t execute on my own.. Sabrina swooped in, organized, and streamlined my business with such care and laser-focused detail. She is your troubleshooting, problem-solving, systems gal. She has a seamless and organic way of understanding your needs better than you do… she steps in and just knows what’s needed. She brings not only an unprecedented level of knowledge and expertise, but creativity and heart into everything she offers. Her steady, grounded, thoughtful, hands-on professional support was a gift; and still is a gift that keeps on giving—whenever I need her. I wouldn't waste another second—book a call! She truly is the BEST of the best.”

– Dr. Azita Nahai
Holistic Trauma Therapist and Spiritual Life Coach

You’re a changemaker on the precipice of the community impact you’ve always dreamed of.

While you sorta kinda manage to get by with inconsistent systems, unprioritized to-do lists, beginner contractors, and weekends full of “quick fixes,” you’re curious about what might be unlocked through more strategic operations support.

Perhaps you find yourself asking…

  • Why am I investing in team members when I have to double-check all of their work?

  • How do I figure out what’s actually moving the needle within the business vs. what’s wasted time and busy work?

  • Is it possible to take on more clients without a drop in quality?

  • How am I supposed to make time for launching when I’m drowning in managing my current projects?

  • What should my priorities be? Everything feels urgent!

  • Why does every marketing campaign and new product require me to reinvent the wheel?

  • When will I finally have time to fully develop this new idea?

  • I am spending money on tools and people — when will I start seeing the ROI?

  • Can I take time off for the summer, or will everything fall apart in my absence?

This world needs you and your work for the long haul. We’re living through a poly-crisis where our communities need support and solutions more than ever. Yet this is not a sprint, it’s a marathon. I can help you make your approach to business more intentional, nurturing, and sustainable for the long-run.

Ongoing operations support allows you to…

Embody your values without compromise.

Your business is more than just a money-making venture—you’re passionate about bringing a more equitable world into being. I’m here to ensure that your operations reflect your commitment to trauma-informed care, that your dreams can be nurtured into realities, and that you can continue to show up to your work feeling aligned and resourced. Together, we’ll create internal business systems that support not just your business, but also your mission.

Break up with business strategy stress and finally return to your zone of genius.

The way I see it, founders are powered by fire and air—determination, ambition, imagination, movement, and life itself. As your Online Business Manager, I steward the elements of earth and water—structure, endurance, flexibility, adaptability, practicality, and ease.

Instead of waking up worried about tech flops, strategy guesswork, client complaints, and manually tracking 1,568 tasks, imagine the freedom to feed your sparks of inspiration and fan the flames into something new that the world needs.

By taking the operational workload off your plate, you can fully embody your role as the visionary CEO.

Build a business spacious enough to serve both your community and your dream lifestyle.

Take that vacation, show up for your loved ones, pick up the kids from school each day, and honor your capacity without your business grinding to a halt. When you’re not bogged down by the details, you’re free to live an expansive life beyond what you do for work. Together, we’ll make sure your programs, frameworks, and services reach their full change-making potential without you needing to skip your lunch breaks.

Scale your business without being flung into chaos.

Did you know that companies lose an estimated 20-30% of their revenue each year due to inefficiencies? While you might be more mission-driven than money-driven, you deserve to be paid a thriving wage!

When businesses surpass the $150K per year mark, their hodgepodge processes for program delivery, team communication, client tracking, and project management often start to break down. This is where I come in.

I’ll build systems that take the pressure off you to come up with the “perfect” approach time after time in order for your bottom line to stay in the green—from automated funnels that nurture warm leads into ready-to-buy clients, to quick and easy communication templates for customers’ most common pre-sale questions, to well-documented procedures for your most impactful customer service and marketing efforts.

It’s time to move beyond best guesses and urgent action items into a scalable support ecosystem.

The Path Ahead: Our Partnership Journey

1. Inquiry Form + Discovery Call. This free 30-minute meeting will help us parse out your current operational challenges and how ongoing Online Business Management might support you and your business.

2. Proposal, Business Systems Questionnaire, and Welcome Materials. If we're a good fit, I'll send a detailed proposal outlining our partnership terms, along with a contract and invoice. Shortly after you complete those items, I’ll send along a Welcome Packet + Business Systems Questionnaire to help me understand your business needs at a deeper level. Before our first call, I’ll also give you access to your Client Portal with everything we need to get started.

3. Kick-off Call (90 minutes). Together, we’ll dive deep into the aspects of your business that feel sticky, your current systems, what you envision for this next chapter of growth, and where I can be most helpful in the short-term and the long-term.

4. Business Systems Audit and 90-Day Plan. Between handling your most-urgent priorities, I’ll pinpoint the gaps between your current operations + your future vision. Within 3 weeks, I’ll create a roadmap for streamlining, optimizing, and priming your business to bloom.

5. Ongoing Implementation, Reflection, and Evolution. I’ll take ownership of the operational details while we regularly step back to ensure we're strategically building toward your big dreams.

“Since I’ve been working with Sabrina, I’m feeling much more efficiency in my business. And I’m also experiencing more Discovery Calls—folks are booking calls to chat with me about my coaching services after I send out newsletters, and that’s translating to actual, new clients for me.”

When I visualize my business continuing to grow, I visualize Sabrina there with me. It’s really affected my business in wonderful ways, literally in translation to the money that I’m making, but also I’m feeling really invigorated, I’m feeling more relaxed, and I feel really comforted knowing that Sabrina is there to support me in growing my own business.”

– Dr. Kate Henry
Slow Productivity Coach + Consultant

“I feel like every time we have a meeting, it turns into a small therapy session, where I feel like she really hears me and listens.

No matter what project I have for her do or help me with, the results of what she gives back is so much better than I even envisioned or planned.

She always has very thoughtful ways something could be more accessible, more inclusive, and I literally just could not recommend her services, her work, and just her as a person more.”

– Harpinder Kaur Mann
Yoga + Pranayama Teacher

“Sabrina just makes me feel so taken care of as an entrepreneur. I truly feel like I can breathe easier and sleep better knowing that I have someone who is helping with really important, yet routine, tasks in my business.”

The biggest thing that really stands out for me is just her trustworthiness and her go-getter attitude. She can take an idea and run with it, and then know when to ask clarifying questions. And that is such a strength and value and asset for any business, business owner, company… Hands down, I recommend hiring Sabrina. Just do it! She’s just the best. That’s all I can say. I’m going to leave it at that!” 

– Angelee Lopez
Founder of Manifest House

Here’s what you can expect by bringing me on as your hybrid VA/OBM…

When you click “Leave Meeting”

at the conclusion of our first call, you’ll know what it feels like to be deeply listened to and held within your business.

In a couple of short weeks,

you’ll have a co-created roadmap for how we’ll transform your stickiest operations obstacles into a calm cohesion of tech tools, offers, projects, and tasks. All while I take hours of urgent priorities off your to-do list and keep your goals moving forward. 

A few months in,

you’ll be enjoying new levels of freedom that come from a strategic partner who can provide data-supported recommendations, a systems strategist who helps you build plans + processes that work for you instead of against you, and an experienced “do-er” who takes ownership of project ideation through execution.

This time next year,

you’ll have witnessed your business evolve into an ecosystem where ideas flourish, implementation happens seamlessly, and your impact grows—all while honoring your values of trauma-informed care, relationship-building, co-creation, and resisting urgency.

FAQs

  • While a typical or beginner Virtual Assistant only executes on the tasks you give them, this hybrid role allows me to blend this tangible action with strategic thinking. I’ll analyze your approach to operations, identify bottlenecks, plan launches, and proactively solve problems before they reach your inbox.

  • An OBM’s core function is to manage and optimize the behind-the-scenes of your business, usually leading teams of at least 4. They can cost upwards of $1,500/month, which might not be something you need or want at this time.

    This hybrid VA/OBM role allows us to focus on the operational obstacles blocking your growth at a more accessible price point. There is always an opportunity to transition to full OBM services as you scale!

  • The fun part about this blend of Virtual Assistance and Online Business Management is that you’ll start to feel the support immediately as I take hours off your to-do list!

    As I address these leaky buckets, I’ll also embark on a Business Systems Overhaul to streamline your tech stack, processes, programs, and systems. You’ll feel the impact of these big-picture, strategic changes within 90 days.

    I’d love to commit to this work together for at least 3 months to see changes come to fruition, but we can start with a 1-month commitment if that feels more comfortable!

  • Oftentimes, delegation fails because of unclear expectations, poor systems, or incompatible service providers. I’ll investigate the root causes and work to refine or overhaul your operations, while making progress on your most-urgent priorities.

    • Project management: Notion, Asana, ClickUp

    • Client management: HoneyBook

    • Website: Squarespace, Wix

    • Email marketing: FloDesk, Kit (formerly ConvertKit), Klaviyo

    • Sales: ThriveCart, Squarespace

    • Course hosting: Teachable, Kajabi, MightyNetworks, Squarespace

    That being said, I’m always curious to learn more and I don’t believe in one-size-fits-all solutions. During our Kick-off Call, we’ll discuss the best options for your specific needs and goals.

  • I use a CRM called HoneyBook to facilitate all contracts, invoices, and payments. In terms of payment schedule, I can offer flexibility through monthly, biweekly, or weekly payments—whatever your preference!

“Sabrina was able to identify gaps in my business structure that I had not even considered, create solutions and work with me and my team to create systems that allowed for everyone’s needs to be heard, honored and met.

She is compassionate, firm and wildly knowledgable. She not only created systems for us, she also provided valuable customized educational tools for reference that we can access as we need. Sabrina took the time to individually connect with each of my team members, noting what was working and what current challenges were and presented them back to me in a compassionate and affirming manner that created a solid foundation for needed change.”

– Dr. Sahar Martinez
Founder & CEO of The Process Wellness Collective

I’m Sabrina, by the way.

I’m an Online Business Manager, Virtual Assistant, and Systems Strategist dedicated to helping service-based small businesses streamline, systematize, and scale in service of both their goals and their humanity.

My work is built on three core principles:

✿ Systems Thinking – Your business is an ecosystem, not a collection of disjointed parts. I look at how everything works together to create long-term solutions.

✿ Trauma-Informed Care – Before anything else, you and your clients are human beings. I infuse principles of informed consent, transparency, collaboration, and accessibility into everything I build.

✿ Online Business Operations – I bring enthusiasm for the "tedious" details most people avoid, transforming them into cohesive systems that support your world-changing vision.

To learn more about my background in trauma-informed care, my journey from the non-profit sector to supporting purpose-driven businesses, and the ongoing education I bring to this work, I invite you to visit my About page.

I can help you answer questions like….

✧ What platform should I use for XYZ?

✧ Which systems are at risk of breaking down at my business’s revenue level?

✧ I have a huge audience on Instagram, but inconsistent income. How do I bring the gap without working 24/7?

✧ How do I make my client onboarding more trauma-informed?

✧ Surely there’s a better way to collaborate than endless email threads. What should we implement?

✧ What offers should I focus my time and energy on?

✧ How do I make this business feel less chaotic?

✧ What are the steps between this thing not existing + existing?

✧ What can I automate, and how do I do so without losing my signature personal touch?

✧ How do I stop getting the same questions over and over?